UnMarketing by Scott Stratten was an interesting read about the new wave of marketing that is emerging in this digital world. Before widespread internet access getting in contact with others was more of a chore. This new way of marketing relies heavily on the fact that everyone is much more easily accessible now. More traditional marketing methods are shed in favor of a more modern approach where Scott aims to change the way you think about marketing.
Stratten sells the idea of engaging rather than marketing in this book and I think it works to good effect for him. He believe you should try to build relationships of trust with your clients. This relationship can then be used to validate anything you’re trying to do. This could be the sale of a product, asking someone to participate in a project you’re doing, or providing a service. With this main idea as a foundation, Stratton included other bits of knowledge to help obtain this trust and build a reputation. Some ideas included the three steps to social media platforming, when to praise and criticize, and the three P’s for good content.
The book itself was also an easy read. You get a very conversational tone out of this book which is good and keeps it easy to digest. There aren’t overly difficult words used just for the sake of using them and I feel that even those who aren’t the most internet savvy will be able to derive a lot of value from this book. Short chapters allowed the book to cover a lot of ground quickly and effectively. Some case studies were included that I feel added a lot of value to his thoughts. I would have like more actual business scenarios in this book though. Footnotes throughout the book also provided comedy and useful information. There were several links to sites he referenced and specific articles as well.
There were times that the author’s humor came off as if he felt he was THE authority on things. It seemed like when someone didn’t immediately agree he belittled them in his mind. Sometimes the situations he had set up seemed like he might actually be thinking “they should have done it my way!” rather than something more constructive. Some more concrete statistics and facts on what success would and could be brought from these tactics would have been nice as well.
So, UnMarketing was an easily digestible read that did have some new thoughts in it. It could have included more empirical successes of businesses/people who used his marketing tactics, but I did enjoy the cases he provided. Overall, UnMarketing didn’t blow my mind with completely new thought processes but, it served as a good primer to the world of social media marketing. I would recommend it to people with basic knowledge of social media marketing but, not someone who is somewhat versed in it already.
Stratten sells the idea of engaging rather than marketing in this book and I think it works to good effect for him. He believe you should try to build relationships of trust with your clients. This relationship can then be used to validate anything you’re trying to do. This could be the sale of a product, asking someone to participate in a project you’re doing, or providing a service. With this main idea as a foundation, Stratton included other bits of knowledge to help obtain this trust and build a reputation. Some ideas included the three steps to social media platforming, when to praise and criticize, and the three P’s for good content.
The book itself was also an easy read. You get a very conversational tone out of this book which is good and keeps it easy to digest. There aren’t overly difficult words used just for the sake of using them and I feel that even those who aren’t the most internet savvy will be able to derive a lot of value from this book. Short chapters allowed the book to cover a lot of ground quickly and effectively. Some case studies were included that I feel added a lot of value to his thoughts. I would have like more actual business scenarios in this book though. Footnotes throughout the book also provided comedy and useful information. There were several links to sites he referenced and specific articles as well.
There were times that the author’s humor came off as if he felt he was THE authority on things. It seemed like when someone didn’t immediately agree he belittled them in his mind. Sometimes the situations he had set up seemed like he might actually be thinking “they should have done it my way!” rather than something more constructive. Some more concrete statistics and facts on what success would and could be brought from these tactics would have been nice as well.
So, UnMarketing was an easily digestible read that did have some new thoughts in it. It could have included more empirical successes of businesses/people who used his marketing tactics, but I did enjoy the cases he provided. Overall, UnMarketing didn’t blow my mind with completely new thought processes but, it served as a good primer to the world of social media marketing. I would recommend it to people with basic knowledge of social media marketing but, not someone who is somewhat versed in it already.