Purple Cow by Seth Godin is a marketing book that covers some new concepts that Seth believes apply for the new age of marketing. The concepts Godin believe in are being remarkable and being ahead of the curve in very simple terms. The remarkable part is the purple cow, because as Godin states a purple cow would be remarkable. To summarize the other part Godin uses a diffusion of innovation curve to demonstrate who you should market to. In this situation there are innovators and early adopters at the beginning of the curve and early and late majority forming the middle of the curve with the most people followed by laggards who form a small percentage at the end. With this in mind Godin goes on to explain that in today's setting people take word of mouth as one of the most valuable sources of information when it comes to trying something new. So, Godin thinks that you should market to the people at the beginning of the curve first because of this value in word of mouth. If you can get people to trust the word of the first people to try new products you could see a lot of success. I tend to agree with this thought process and can see where Godin is coming from.
The book itself was an easy read. It was easy in both the sense that I felt anyone could read it without too much difficulty and in the sense that I didn't feel like putting it down too much. The book itself is pretty short and broken up into small sections. This keeps it interesting by not dwelling on one subject too long and it allows for the book to cover a lot of ground. Godin wrote in a somewhat conversational style which kept the book easy to read as well. I thought he could convey his thoughts through words well and he would remind you of things he said prior in the book which I thought was useful in reinforcing his points. Overall I liked the format of the book and I think that it was well suited to this book.
So, Purple Cow by Seth Godin was a short but enjoyable read. Despite being published in 2003 it still reads well today. There were only a few examples that showed the age. As well, I believe that Godin had the right idea all those years back and was aware of the path marketing was going on. I would recommend this book to anyone that could use a little business knowledge and there isn't much reason to skip it because it'll only take a a few hours to read.
The book itself was an easy read. It was easy in both the sense that I felt anyone could read it without too much difficulty and in the sense that I didn't feel like putting it down too much. The book itself is pretty short and broken up into small sections. This keeps it interesting by not dwelling on one subject too long and it allows for the book to cover a lot of ground. Godin wrote in a somewhat conversational style which kept the book easy to read as well. I thought he could convey his thoughts through words well and he would remind you of things he said prior in the book which I thought was useful in reinforcing his points. Overall I liked the format of the book and I think that it was well suited to this book.
So, Purple Cow by Seth Godin was a short but enjoyable read. Despite being published in 2003 it still reads well today. There were only a few examples that showed the age. As well, I believe that Godin had the right idea all those years back and was aware of the path marketing was going on. I would recommend this book to anyone that could use a little business knowledge and there isn't much reason to skip it because it'll only take a a few hours to read.